From the category archives:

Marketing Productivity

Business Card Printing for Small Business

by admin on December 5, 2007

The Marketer: VistaPrint

The Marketing Blurb: "VistaPrint is the easy design and print solution chosen by more than 11 million people worldwide."

What it Does: Anything from Business cards, Corporate Identity items, promotional pieces, return address labels and stamps etc.

The Product Link: VistaPrint

My Experience: If you have been around a while - you’ve probably seen the ads from VistaPrint for 250 free cards and that has prompted you to take a look at some of their templates - and if you are like me - you have probably wanted something more unique and creative.

Something that not many folks know is that you have the option of putting your own business card design in to the online system - and have your cards, brochures or whatever printed. You can do it all yourself if you have a good handle on good design, graphics and branding - or better still - outsource it and then when you get the file back from the designer you can upload it into vista print. Just give your designer the VistaPrint template to work from.

The process is easy to do - easy to follow and at the end you get a very professional product. For example with the business cards, great card stock, coating, cutting and colours make for a great image supported by these cards.

I like to remember that if folks are like me - the save business cards - I have a collection of them from the 80’s that I still refer too.

{ 0 comments }

Fill in your Log-name and Passwords with Ease

by admin on November 24, 2007

RoboForm: Learn more...

T he Marketer: Siber Systems Inc

The Marketing Blurb: "Roboform is the top-rated Password Manager and Web Form Filler that completely automates password entering and form filling"

The Product Link: RoboForm

What it Does: You remember 1 password - and RoboForm remembers the rest. It saves time - it goes to a website and logs you in automatically, stores your passwords encrypted on your computer, it will generate passwords that hackers can’t guess, it fills passwords only on matching websites - so you won’t get caught by phishing sites.

My Experience: I have been using RoboForm now for about 3 months. I must say this is one of the best productivity tools I have picked up on in months and boy is it easy to use.

Keeping track of membership sites, papal accounts, list serves, shopping, domains, web logs and all the other sites I belong to - started to become a bit of a hassle. So much so, that I started to notice I wasn’t joining in on things just because I didn’t want to have to keep track of 1 more sign in code.

Then along came RoboForm

I am truly amazed about how much easier It is to check all of my accounts now. What used to take me 1/2 hr to do - now takes 10 minutes - and I find I moving a lot quicker from site to site now.

I went for the pro-version, although there is a free version available for download.

If you are like me and you have a lot of passwords and log-in names - this product would be one of my highest recommended tools for a busy small business owner.

{ 1 comment }

Outsourcing - scripts, php Graphics

by admin on November 24, 2007

In addition Elance.com

There is also a site called scriptlance.com where you can outsource your coding and scripting needs.

{ 0 comments }

CMAP Tools - Directional Concept Mapping

by admin on November 19, 2007

The Marketer: IHMC

The Marketing Blurb:“Empowering users to construct, navigate, share and criticize knowledge models represented as concept maps”

Software, self-hosted, no cost if for personal use.

The Product Link:http://cmap.ihmc.us/download/

What it does: Among a lot of other things - CMAP tools is a wonderful product to use when you need to create a concept map of a series of directional steps. Any planning activity that requires a series of forward moving steps is handled quite nicely by this program. You can also do a lot of other things with this program - Have a look at their home page where you can find details about functionality and different versions that are available.

{ 1 comment }

Watizit - Online Brain Tool

by admin on November 18, 2007

The Product Link: The Watizit Tool

What it Does: This is a brain storming tool that helps with “side-chunking” .  If you want to expand your ideas around a topic - this can be an excellent free tool to use.

{ 0 comments }